Recently Destination Port Stephens facilitated the attendance of several members to the NSW Secondary Schools Conference which was met with great success.
As a result, these operators would like to establish a more formalised industry action group and are currently seeking expressions of interest from members that would like to work together within this market sector.
The education tourism market is broad and includes international tertiary students, international secondary student exchange, sporting exchanges, domestic tertiary students, field studies and much more. The purpose of this group would be to focus on primary and secondary school students travelling domestically with the ‘target market’ being middle school students in years 6 – 10. It is widely regarded that the main year levels taking school excursions are from 6 – 10, with travelling and staying a minimum of two days / one night. Year 11 and 12 students are focussing more on the completion of their senior years, yet may take specific research excursions pertaining to their studies and provides potential for increase day trips to the region.
So with the scenic coastal settings and plenty of nature-based experience, Port Stephens has the opportunity to capitalise on this emerging market. If you are interested in joining this group please email firstname.lastname@example.org