Statistics are derived from a number of areas including;

  • Australian Bureau of Statistics accommodation stats.
  • National Visitors Survey (NVS).
  • International Visitors Survey (IVS).
  • Visitor Information Centre.
  • Bookeasy booking engine.
  • Hunter Valley Research Foundation Omnibus and contracted research.
  • Direct reporting from members.
  • Independent surveys and research.

Great care must be taken when seeking to interpret tourism statistics, especially when they are used as a basis for decision making.

A few important points to note:

ABS stats are variously based on businesses with a minimum of 5 or 15 rooms and this may vary within a series
The error rates in the NVS and IVS at Local Government Area (LGA) level are quite high
Port Stephens refers to the whole local government area

Here is a snapshot of key statistics and detailed industry reports, tables and papers.

Visitor Profile year end 2022

The data for this report is sourced from the National Visitor Survey produced by Tourism Research Australia, based on data from the year-end June 2022.

Visitor Profile year end 2022

Visitor Profile year end 2021

The data for this report is sourced from the National Visitor Survey produced by Tourism Research Australia, based on data from the year-end June 2021.

Destination Research Full Report

Newcastle Airport Research findings

Newcastle Airport released a visionary plan on 22 March 2018 to expand the Airport to meet the needs of the local community.

Through the development of the Newcastle Airport Master Plan, the people of the Hunter and Central Coast can now see how their Airport will grow over the next 20 years, with a vision that extends to 2076.

Newcastle Airport Vision 2036

Port Stephens Economic Profile 2017

This publication is based on key economic indicators including: Demographics; Employment; Industry; Housing; Tourism, and Business Activity – with interesting facts and statistics about the local economy, and comparisons with the Hunter Region and NSW.

Economic Profile

Tourism Forecasts

Tourism Research Australia provides statistics and research on both international and domestic tourism within Australia. They also provide research and analysis on the economic value of tourism to the economy. Our data assists the government, tourism industry and other Australian businesses to make informed planning, marketing and investment decisions.



Economic Research and Industry Reports

Destination Port Stephens Annual Reports and AGM

Destination Port Stephens (DPS) is a non-profit, incorporated body supported by Port Stephens Council (PSC), owned by members and autonomously managed by a Board of nine industry representatives. The annual report outlines DPS activities and financial performance for the previous financial year.

View the Annual Reports.

DPS Strategic Plan 2022 – 2025

The strategic priorities and actions outlined in the Destination Port Stephens Strategic Plan 2022-2025 are to be implemented by Destination Port Stephens through a partnership model with tourism businesses and stakeholders over a three year timeframe.

Strategic Plan

Destination Management Plan 2014

The Destination Management Plan (DMP) for Port Stephens has been undertaken with the primary aim of developing a strategic direction for the Port Stephens Local Government Area (LGA) as a destination to 2020. Destination Management is an on-going process and one where collaboration between the industry, government and the community.

Port Stephens DMP

Local Government Area Profiles

Destination NSW Reports

Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry.

Find the facts, figures and tourism insights you need to understand the latest trends in domestic and international tourism arrivals to NSW.

Facts and Figures




Facts & Figures Research

Visitor Economy Strategy 2030

The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to recover from the impact of drought, bushfires and COVID-19 and to grow in the future.

Download the strategy