Crocodile Dundee inspires new $36m American tourism push
Over the last few weeks you may have heard a few things about a certain movie-sequel that was or wasn’t happening…!
During the Super Bowl match over 100 million viewers learnt that the recently much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home,” is not a sequel at all. It is actually a TA campaign aimed at attracting more US travellers to visit Australia.
The AUD$36 million campaign is aimed at supercharging interest, bookings and spending by American travelers, with the goal of making Australia the most desired destination to visit among US travellers as well has aiming to grow the value of the US market annually from AUD$3.7 billion today to AUD$6 billion by 2020. It is the largest campaign Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago and our largest investment in a single market ever.
Supported by Qantas, American Airlines and Wine Australia the campaign features appearances from some of Australia’s biggest celebrities including Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny McBride. Click Here for More Information