Nature-based tourism forms a significant component of Australia’s visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.
Tour operators interested in growing their nature-based tourism business can learn more about the types of visitors who love the outdoors in a new research report by Destination NSW.
The snapshot provides a profile of nature based visitors to New South Wales. Research from Tourism Australia and Destination NSW point out that natural beauty and wildlife, as well as beautiful beaches, continue to be the important factors for international and domestic visitors when choosing a holiday destination.
In the year ending September 2017 nature-based visitors accounted for 84 per cent of international visitors to NSW and 28 per cent of domestic visitors, with China, the USA and UK making up the key international source markets.