Destination Port Stephens (DPS) is a non-profit, incorporated body supported by Port Stephens Council (PSC), owned by members and autonomously managed by a Board of nine industry representatives.

Funding for DPS is sourced primarily from an annual investment from Port Stephens Council, members, strategic partners and hard-won grants. Ultimately, it is up to industry – the members – to support the organisation that, will in turn, ensure growth in the visitor economy.

DPS creates, develops and implements a range of projects and marketing programs aimed at increasing brand awareness and intention to travel across key domestic and international visitor source markets. In partnership with members, the organisation also implements a range of tactical marketing campaigns to drive conversion and grow overnight visitation.

DPS advocates for members in areas of policy and regulation across the visitor economy and builds collaborative networks throughout the region to create opportunities for new and existing tourism product.

Our focus is to drive destination marketing, destination management and destination development strategies to increase the overnight visitor spend across Port Stephens.

Vision and Purpose
Vision: For Port Stephens to be recognised as NSW leading tourism destination.
Purpose: To double visitor expenditure to $1 billion annually by 2030.


If you are in the tourism industry or an associated business that derives indirect benefits, we encourage you to join and partner with DPS and more than 200 members and gain access to a range of benefits and partnership marketing opportunities.

The low membership fee provides members the opportunity to tailor their marketing investment with Destination Port Stephens to suit their own business and budget. Membership with DPS also allows you to take advantage of the marketing, networking and business development benefits included in your membership package.

*Excludes GST and is subject to change.


How to Join

Complete the Membership Form and email back to
Note: Membership will not be accepted unless all relevant fields are completed.


2019 Membership & Partnership Program

Tourism is one of the fastest growing sectors globally however is also one of the most competitive. For Port Stephens to secure an increased share of visitors we need to work in partnership with industry stakeholders to drive increased visitation and economic benefits.

Port Stephens is not just competing with other regional NSW destinations for visitors as consumers have a wide choice of domestic and international destinations offering a variety of appealing experiences and competitive pricing.

In 2019, DPS will develop a new brand positioning to define and shape the identity of the destination and is seeking industry investment to undertake a destination marketing campaign, which will then be eligible to receive matched funding via the Destination NSW Regional Tourism Fund for Co-operative Marketing. This offers the opportunity to effectively more than double our marketing investment. DPS aims to raise a minimum of $100,000 of industry investment in destination marketing to take Port Stephens tourism to a new level.


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