Tourism is one of the fastest growing sectors globally however is also one of the most competitive. For Port Stephens to secure an increased share of visitors we need to work in partnership with industry stakeholders to drive increased visitation and economic benefits. Port Stephens is not just competing with other regional NSW destinations for visitors as consumers have a wide choice of domestic and international destinations offering a variety of appealing experiences and competitive pricing.

In 2019, DPS will develop a new brand positioning to define and shape the identity of the destination and is seeking industry investment to undertake a destination marketing campaign, which will then be eligible to receive matched funding via the Destination NSW Regional Tourism Fund for Co-operative Marketing. This offers the opportunity to effectively more than double our marketing investment. DPS aims to raise a minimum of $100,000 of industry investment in destination marketing to take Port Stephens tourism to a new level.

By working together we can have a thriving and sustainable tourism industry and achieve our goal to double visitor expenditure to reach $1 billion dollars annually by 2030.



If you are in the tourism industry or an associated business that derives indirect benefits, we encourage you to join and partner with DPS and more than 200 members and gain access to a range of benefits and partnership marketing opportunities.

*Excludes GST and is subject to change.