We are excited to advise that the new Port Stephens “Incredible by Nature” campaign, in partnership with Destination NSW, has commenced in market as of today across social and digital media as well as outdoor advertising in Sydney and Regional NSW highlighting the extraordinary experiences visitors will encounter in Port Stephens.
You can view the Destination NSW “Incredible by Nature ” campaign website as well as the new Port Stephens website.
Destination Port Stephens successfully applied for matched dollar-for-dollar funding from Destination NSW under the Regional Tourism Fund (RTF) Marketing Program which has been supported by industry investment to be able to create and implement the new destination brand and marketing campaign.
In support of the joint campaign with Destination NSW, Port Stephens Council are investing to extend the campaign significantly to include outdoor, print and Regional TV advertising commencing today to reboot the visitor economy and support local jobs.
Download Marketing Campaign Fact Sheet and Toolkit
Destination NSW has developed a fact sheet and toolkit for local tourism operators to leverage the campaign and how to get involved. The fact sheet includes a range of marketing assets which can be downloaded here. This is a great way for you to get involved and amplify the Incredible by Nature message. Campaign imagery can also be downloaded from the Destination NSW Content Library (you will need to register)
The Toolkit includes:
- A campaign fact sheet with information about the Port Stephens – Incredible by Nature campaign and key messages.
- Campaign video links
- Social media image assets
- Email banners
- Digital Banners
- Video and imagery guidelines
- Posters, coasters, bill cards, cashier signs and table toppers
There are also window decals with the new branding which are available from the VIC in Nelson Bay.
We are very excited to be launching the new brand campaign for Port Stephens and we encourage you to use the new assets in your own marketing. Should you wish to use the new brand logo on merchandise, vehicles, sand boards, surf boards, signage etc please contact DPS as the more we all get behind the brand the stronger the impact will be.
We would like to take this opportunity to thank our incredible Marketing Partners, Destination NSW and Port Stephens Council.
Please contact the team at Destination Port Stephens if you would like further information on 4981 2964 or email firstname.lastname@example.org