WEBINAR SERIES: FACEBOOK AND INSTAGRAM FOR TOURISM
It is great to see so many visitors in Port Stephens post the school holidays.
Following from the launch of our new brand campaign,DPS has undertaken the following recent marketing activity to continue to build brand awareness and motivate consumers to visit including:
Light Rail Train Wrap and Train Maxi Panels in Sydney – extended in market until end November 2020.
NBN Newcastle – secured discounted TV advertising during the Bathurst 500 race over the weekend of 17-18 October.
WSFM Sydney Breakfast Radio Promotion. Port Stephens promotion on the Amanda and Jonesy breakfast radio in Sydney during the week of 19 October.
Social Media campaign – promoting experiences, tours and attractions targeting Sydney as well as day trip market from Newcastle, Hunter Valley, Upper Hunter and Great Lakes.
Below is information on the new laws to regulate short-term rentals in NSW as well as information on the $100 million regional job creation fund which may offer potential funding opportunities.
Please keep in touch with DPS and if we can assist in any way please contact one of the team.
Kind regards,
Eileen, Sharon and Nat
STRICT NEW LAWS WILL REGULATE SHORT-TERM RENTALS IN NSW FROM 18 DECEMBER
Hosts, guests, letting agents and online booking platforms will soon be subject to a mandatory code of conduct for the industry, including clear guidance and obligations centred on minimum standards of good behaviour.
Also included are formal avenues for complaints and dispute resolution, and the ability for NSW Fair Trading to ban problematic hosts or anti-social guests from booking short-term rentals for five years. A key feature of the new laws will be the establishment of an exclusion register, which will introduce a ‘two strikes and you’re out’ policy for unruly guests. NSW Fair Trading will have the ability to ban problematic hosts or anti-social guests from booking short-term rentals for five years.
All participants, including booking platforms, will be required to comply with the Code and with directions and requests from the Commissioner.
The Department of Planning, Industry and Environment is also developing a government-run premises register and state environmental planning policy for short-term rental accommodation which will round out the reforms to this sector and launch in 2021.
The Code of Conduct can be viewed here. For additional information, please visit the Fair Trading website.
$100 MILLION REGIONAL JOB CREATION FUND – POTENTIAL FUNDING OPPORTUNITY FOR TOURISM EXPERIENCES AND VISITOR ATTRACTIONS
The Regional Job Creation Fund supports regional investment and job creation by offering up to $10 million in co-funding (minimum $100,000) to activate or bring forward regional projects.
Examples of eligible projects include:: development of new regional tourism experiences and visitor attractions; replacement, upgrade or adaptation of plant and equipment at an existing regional NSW business; establishment of an additional production line for an existing regional NSW business; onshoring of activity currently done overseas to a regional NSW location; and relocation of a business operation from out of state to regional NSW.
The Regional Job Creation Fund’s focus is to co-fund projects creating at least five sustainable regional jobs. The minimum grant amount per application is $100,000. The maximum grant amount per application is $10,000,000. All grants are GST exclusive. Each application requires a cash co-contribution of 50 per cent of the total project cost. Co-contributions of less than 50 per cent or that include in-kind contributions may be considered in extenuating circumstances. Click here for more information.
For more information join the Webinar from 9.30am to 10.30am on Thursday, 5 November 2020. We recommend potential applicants attend this session. Register here.
NEW FLIGHTS – NEWCASTLE AIRPORT
Canberra based airline Link Airways will operate a 34-seater Saab 340B Plus aircraft with a flight time of just 60-minutes to the ACT commencing with 4 return services per week.
In addition, Eastern will operate direct service from Newcastle Airport to Lord Howe Island providing the region with an ideal opportunity to experience an ‘overseas’ holiday whilst staying within the jurisdiction of NSW. Read more.
DPS MEMBERSHIP
To support industry the annual membership fees were postponed from July until the last Quarter of 2020. Membership is now due and DPS looks forward to continuing to work with you all to promote this incredible place.
Thank you for your support and by working collaboratively we can continue to rebuild a strong visitor economy. If you have any queries regarding membership please contact us via email: info@portstephenstourism.com.au or call 4981 2964.
BUSINESS ADVICE – 60 hours full subsidised advisory sessions
Up until the end of 2020 all business owners, and those looking at starting up, can access up to 60 hours of fully-subsidised business advisory sessions courtesy of the Business Connect* program. Click here for details.
*Business Connect is a dedicated and personalised NSW Government program that provides rusted advice to help start, run, adapt or grow small business.
PORT STEPHENS ‘INCREDIBLE BY NATURE’ MERCHANDISE
DPS members have the opportunity to purchase, at wholesale prices, items from the amazing range of Port Stephens “Incredible by Nature” merchandise. The Port Stephens Visitor Information Centre has purchased “Incredible by Nature” branded merchandise in bulk and can supply members of Destination Port Stephens with small quantities at wholesale prices.
You can either use the merchandise as gifts or to sell and promote our incredible place through the quality range of merchandise available. Click here to view the Port Stephens Incredible by Nature Merchandise Catalogue.
All you need to do to purchase this “Incredible By Nature” merchandise is contact Mel at the Visitor Information Centre on the details below.
Melissa Awal
E: Melissa.Awal@portstephens.nsw.gov.au
T. (02) 4988 0900
If you are planning to produce your own merchandise please contact Destination Port Stephens if you would like to use the “Incredible by Nature” branding.
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